Navigating Unexpected Demand and Launch Challenges

The team behind the educational technology company Mentava is a small one, but its product idea is extremely ambitious: An app that teaches two year-olds to read at a second grade level. The idea is the brainchild of founder Niels Hoven, a father of four committed to accelerating K-12 education and helping high-achieving kids reach their true potential. In this episode, Mike Maples, Jr. of Floodgate speaks with Hoven about the origins of Mentava, how one very online critic gave the company an unexpected sales boost, and why Hoven has found himself engaged in a much bigger story about the shared and growing frustration with the cult of lower standards in education.  Check out the Pattern Breakers Blog at patternbreakers.substack.com for even more Pattern Breaking content from Mike.   Mike's book Pattern Breakers is available now wherever you buy books. Follow Mike on X!