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Ep. 940: Joshua Lisec Interview with Michael Covel on Trend Following Radio

Michael Covel's Trend Following

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How to Create a Unique Value Proposition for Your Book

"There's a cycle to this process. The definition of the most unique value that they can present to the marketplace ultimately leads to updating website copy and marketing communications," he says. "I've been known as the ghost persuader because of a lot of the work I do behind the scenes helping authors find the best way to say everything they want to say from an advertising perspective, from a PR perspective."

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