
BDTP. Email Deliverability with Lauren Meyer
UI Breakfast: UI/UX Design and Product Strategy
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Open Rate and Deliverability - What's the Magic of Open Rate?
These days open rates are really a shady thing because of privacy. I think it's really important for people to understand that open rates have been pretty inaccurate for quite some time. There is still a lot of value to the open rate even with the new mail privacy protection change that Apple has released. If you're targeting all those different recipients, all those different destinations the same, you should expect pretty similar results.
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