3min chapter

UI Breakfast: UI/UX Design and Product Strategy cover image

BDTP. Email Deliverability with Lauren Meyer

UI Breakfast: UI/UX Design and Product Strategy

CHAPTER

Open Rate and Deliverability - What's the Magic of Open Rate?

These days open rates are really a shady thing because of privacy. I think it's really important for people to understand that open rates have been pretty inaccurate for quite some time. There is still a lot of value to the open rate even with the new mail privacy protection change that Apple has released. If you're targeting all those different recipients, all those different destinations the same, you should expect pretty similar results.

00:00

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode