Above Board cover image

Jordan Gal on competing with giants

Above Board

CHAPTER

The Downstream Impacts of a Check Out

Fast was a seedy end, honestly. I'd seen bits on twitter, but i never knew they were a one click checkout. And what did they do from the outside looking in? What did they do wrong that you're not doing? You need to understand the down stream impacts of the check out. If you get anything wrong at all, even if the customer loves what you're doing for them, they will turn it off because they have no choice,. Because you're going to cost them money.

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