Building Affinity in Education Communities Lori Stirling of Affinaquest
Edtech Insiders
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The Importance of Segmenting Your Data
It can be very easy to keep sending emails and wait for the one that works. You maybe don't realize that you're driving people crazy. I think it's an incredibly important segment your data, who you're sending messages to and what that message looks like. Often when you're thinking about my friend who goes to the basketball games at a university not her own, you're looking at I wouldn't say high wealth but reasonably well off people could make a significant gift to an organization.
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