308: Don’t Collect a Lead, Communicate a Message | AudiencePlus Podcast
GTM Live
00:00
The Buyer Has Control, Not the Company
The internet has made all that information available, so that the the customer is now in control, not the company. And if you, as a business, are not adjusting to this reality, you are in trouble. I've been obsessed, obsessed with just what? How do i understand customers better than any one else? Allows me to build a strategy, to build a business,. To build a product that i know nobody else will build?" "I get the insihts directly from customers, not from gardner, not from not from a fuckin quadrant, not from stuff like that," he says.
Transcript
Play full episode
