11min chapter

Culture Study Podcast cover image

Explaining the Best and Weirdest TikTok Trends

Culture Study Podcast

CHAPTER

The TikTok Comment Culture: Humor and Engagement

This chapter explores how TikTok's commenting system fosters a unique culture of creativity and humor, contrasting with less dynamic interactions on platforms like Instagram. The discussion highlights niche trends, such as the popularity of hoof care videos, and the emotional satisfaction they bring to viewers. By examining the design choices that encourage high-quality comments, the chapter emphasizes the role of user engagement in shaping the TikTok experience.

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