Relational Capital Creates Resilience

If you want people invested into one another and into a thing, man, having that that relational capital built up creates resilience in a really, really important way. It is not lost on me that some of those challenging times I have been in in companies, CTC, four by four hundred in particular, that people stuck with it for a while longer than they would have if it was just a job just to paycheck because they like each other. And so making those deposits and those investments earlier on into the relational capital bank account creates that resilience. Third, it creates retention. Again, not always. There's a lot of ways in which retention doesn't actually end up happening. But for at