259: 4 Ps of Marketing - The Marketing Mix
Behind Gym Doors | A Fitness Business Podcast
00:00
How to Double Your Profits in One Day
The third P is promotion, which refers to the various activities your business might use to communicate the value of your product or service. This involves using salespeople to directly interact with prospects and persuade them to make a purchase. You see this when a gym offers a free read trial or sets up a raffle where raffle tickets are distributed based on revenue generating activities that they do such as referrals,. Philanthropy and sponsoring local sports teams are more examples of types of PR you can do.
Transcript
Play full episode
