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The Future of Marketing with Ed Breault, CMO of Aprimo

The Next CMO

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The Role of IP in AI Generating Content

I suspect some chief digital officers may be thinking about these issues right now. Know that what you put in these open source, large language models is something that, you know, you're relinquishing control of. Use a lot of common sense when doing so,. There are applications where you we can create like sort of private training, largelanguage models within organizationswhere that might not be such a problem. But I would say be careful with the public models and use a lot ofcommon sense.

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