The Importance of Partnerships in the Great Unbundling
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The Importance of Partnerships
The importance of partnerships was a misconception for a very long time. There's just been this cambrian explosion of sass applications and it doesn't make sense for everyone to spin up a direct sales team. The shift to best in class means that you're probably not going to get into a customer and up sell a monolithic suite the way you used to do if you were s a p or oracle. That's just not how customers want a bisop wear these days.
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