New Books in Literary Studies cover image

Brian Cummings, "Bibliophobia: The End and the Beginning of the Book" (Oxford UP, 2022)

New Books in Literary Studies

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The Importance of Commodification in the Modern World

The idea of fetish is a way of occluding something, which is still profoundly there but we don't actually think about actively or perhaps we don't want to think about actively. So the first point with the Shakespeare folio is that it is way more valuable that it has any right to be folios are quite rare, but they're not, you know, as where as their value suggests so there is this extraordinary commodity fetish in Marxist terms. And at the same time, I think it's something much, it is something other than just commodity in terms of price, it's commodification all together. That element of mystery or ambiguity,. which is always there in things that we act

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