#326: South Africa’s Most Used Loyalty Programme, Clicks ClubCard Raises the Loyalty Game - Hosted by Amanda Cromhout
Let's Talk Loyalty
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Hanes Clubcard Is the Engine of Customer Experience
Hanes has halved its number of emails because now you send relevant messaging only but you're actually seeing a lower unsubscribe rate so I think that's a super important lesson excuse me for many marketers to understand. The four piece marketing alone it just doesn't cut it anymore right in this industrial age of information at your fingertips and clubcard forms an integral part of customer experience. Through clubcard we know how our customers are what the pain points arewhat they want to speak about what they want to buyOur price sensitive they are et cetera etcetera"
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