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124 The Big Brand Lie: How Categories Make Brands & Why Brand Marketers Never Believe It

Lochhead on Marketing

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Branding Is a Horrible Name and Makes Absolutely No Sense

In 449 companies in the S&P 500, 91% of total corporate earnings went to buybacks. Stock options and awards comprise the lion's share of executive compensation. Executives who are stewards are self-dealing at the expense of investing in growth.

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