
Advice Line: How To Focus Your Marketing When Your Niche Is Too Broad (Phil Weiss)
Advisor Marketing Made Simple
Targeting Client Demographics in Marketing
This chapter focuses on understanding distinct client demographics, particularly empty nesters and women facing major life changes like divorce or widowhood. The speakers discuss the importance of refining messaging and marketing strategies to resonate with these specific groups by identifying their unique challenges and pain points. They also highlight the value of leveraging existing networks to enhance connection with potential clients, advocating for tailored approaches to increase marketing effectiveness.
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