Case Interview Preparation & Management Consulting | Strategy | Critical Thinking cover image

523: The principles of change management (with Gaurav Gupta)

Case Interview Preparation & Management Consulting | Strategy | Critical Thinking

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The Market Didn't Respond Well to Union Leave

Craft Heinz made a play for union lever, yes, be and then the new lever sort of rebuffed that. It is an interesting case study where at least seemingly there was a change in behavior but it's not clear that the market responded well to it. So I think it's a bit difficult sometimes to know what what the impacts were or were not.

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