The Role of AI Content w/ Lily Ray
Content and Conversation: Organic Growth Insights from Siege Media
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Introduction
Lily Ray is senior director SEO and head of organic research at AMSA Digital. She's got a lot of clients in that health and wellness arena, so she brings expert insights for sure. We're going to be talking through the recent search engine announcements from Bing and Google on their AI integration. And then dovetails into a conversation about AI content specifically, should you be using it? Who doesn't make sense for what use cases does it make sense for and not? Also dives into a few case studies of success and failure in using it.
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Transcript
