From Hamlet to Haribo: the serious case for humour - Trevor Robinson
Uncensored CMO
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Introduction
The chapter explores the significance of humor in advertising through an interview with Trevor Robinson, an esteemed creative responsible for iconic and humorous ads like Tango. It details their experiences in the advertising industry, underscoring the importance of creating personally resonant work with a unique sense of humor and the drive to excel at a top agency like Hal Henry.
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