Live shopping is through a very early stage for US consumers to actually set this concept and fully adopt. What we've seen that really resonate is leveraging products or items that are highly searched by existing users. And when that's sort of how we position ourselves online to get eyeballs so that people know that you can actually shop and find these products via live this way.
ShopShops Founder and CEO Liyia Wu discusses online shopping and what vintage 90s fashion items are popular right now.
Hosts: Madison Mills and Jess Menton. Producer: Sara Livezey
See omnystudio.com/listener for privacy information.