i don't actually think apple has a lot of incentive to do this, at least not from a financial perspective. Facewat does it, and here argue we apple did it as well. The funny thing is, i was going to promptp i wasgoing to offer a different take on the reason that apple has this power. And they've always priortized uses first, and then developes far second, and then everyone else far third.
Ben and James discuss Apple vs Facebook (and Google!).
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