My First Million cover image

How this dumb doll makes $2M per day

My First Million

00:00

The Rise of LeBubu Dolls

This chapter explores the phenomenon of LeBubu Dolls and their journey from simple collectibles to sought-after luxury items. It delves into the unique marketing strategies employed by Pop Mart, including the blind box model that creates excitement among consumers, particularly in the 'kidult' demographic. Additionally, the chapter examines the psychological factors driving their popularity, including nostalgia and social media influence, as well as the implications of such trends on consumer behavior.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app