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#0065 - Dan Olsen - the lean product development playbook
No Nonsense Leadership
What's Your Value Proposition?
The next step is to craft our value proposition, which is we've been talking about these different needs that we could address. It's really a categorization scheme for customer needs. There are performance benefits and features where more is better and less is worse. The second category is must haves. You don't actually make anybody happy with a must haves feature.
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