Personalization is more than a buzzword—it's a powerful tool for businesses to connect with customers on a deeper level. As data and AI technologies evolve, the ability to deliver personalized experiences becomes more accessible. But what does this mean for professionals tasked with implementing these strategies? How do you ensure that personalization efforts are both effective and respectful of customer privacy?
David Edelman is a Digital and Marketing Transformation Executive Advisor, working with executives on digital and marketing transformation. He has been working in marketing and personalization since the '80s. In addition to his consultancy business, David is an Executive Teaching Fellow at Harvard Business School and a board member for several organizations. Previously, David was Chief Marketing Officer at Aetna, and a Partner at McKinsey. Forbes has repeatedly named him one of the Top 20 Most Influential Voices in Marketing, and Ad Age has named him a Top 20 Chief Marketing and Technology Officer. He is a co-author of "Personalized: Customer Strategy in the Age of AI".
In this episode, Richie and David explore the power of personalization in customer experiences, the importance of understanding customer data, strategies for effective personalization, the role of AI in enhancing customer interactions, and much more.
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