6min chapter

Thoughts in Between: exploring how technology collides with politics, culture and society cover image

Ethan Mollick: what do we *actually* know about entrepreneurship?

Thoughts in Between: exploring how technology collides with politics, culture and society

CHAPTER

Idea Generation for Entrepreneurship

This chapter explores methods like effectuation and user innovation for generating ideas, with examples such as the Oculus Rift and the camelback backpack. It discusses techniques like observing user innovation in Excel, asking why things happen, engaging in random searches for creativity, and maximizing creativity through sleep and social interactions.

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