Mike Taylor - Marketing Measurement Systems in Practice - An all-purpose guide & overview S3 Ep25 (part 6 of 6)
Champagne Strategy
00:00
All Birds Wall Shoes - What's Your Top Three Pitfall?
Just because someone clicked in an ad doesn't mean it was the ad that drove the sale, right? So this is when, I just, I'd never heard this brand was All Birds, right? And they did like a wall shoes. They were trendy for a while, but like, I didn't know any of this. It's easy to look at like, oh, this many people clicked on the ad and therefore this many people bought it. But like, you know, that's wrong in two different ways, at least.
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