The Zone of Genie Is Execution

I don't do things that quickly. My zone of genius as it were, which is a phrase that we use inside of superhuman, is doing things excellently. And if I don't know how to do something excellently, I will slow down and either teach myself how to do it or try and work with people who can. But you almost always want other folks actually driving it day to day in order to hit the results and reach those bars. There are pros and cons to this approach, of course. It aligns very naturally with the goal of producing something that is delightful and which has truly a remarkable level of quality. The cons are things take time.