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#65: The best of monthly giving

The Build Good Fundraising Podcast

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The Five Reasons Monthly Giving Programs Fail

The first mistake is that the monthly giving program is an afterthought, not a flagship product. You've got to think of this as a product and continue to iterate on it. If you don't have a crew of engineers at your disposal, you can simply test emails. The other part of creating a product is the marketing, right? And if you put out a product and don't market it and don't resource your marketing efforts well, then you're also missing out on a large portion of exposure.

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