Kate Bouchard is the CEO and Founder of Loba Wellness.
Loba helps people create healthy habits by bringing technology and smart design to the wellness-minded.
They are building a platform that streamlines pill and supplement management for consumers, practitioners, and suppliers - starting with our smart supplement organizer and the Loba App.
Takeaways
- Branding and building an emotional connection with your customer.
- The benefits and skills gained from working in an agency model.
- The inspiration for Loba came from a personal need.
- Prototyping a physical product.
- Creating a seamless experience between physical product and software.
- The B2B opportunites that Loba is creating.
- Aesthetics and the unboxing experience.
- Raising capital.
- Building a network of advisors and mentors.
- Building word-of-mouth as your top channel.
Chapters
00:00 Introduction and Background in Marketing
04:17 The Inspiration and Journey of Loba
09:07 Creating a Seamless User Experience
11:00 Exploring B2B Opportunities in Healthcare
26:02 Raising Capital and Finding the Right Investors
27:43 Building a Supportive Network as a Founder
30:34 Harnessing the Power of Authenticity in Social Media Marketing
Keywords
marketing, branding, emotional connection, agency model, entrepreneurship, inspiration, prototype, software, physical product, B2B, healthcare, aesthetics, unboxing experience, fundraising, support
