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180: Founder Mode, Seasonal Businesses, Spirit Halloween’s $650m+ Biz and X vs. Brazil

Not Investment Advice

CHAPTER

Thriving in Season: Analyzing Seasonal Businesses

This chapter explores the dynamics of successful seasonal businesses, focusing on examples like Crayola during the back-to-school season and the phenomenon of Spirit Halloween. It details how Spirit Halloween capitalizes on vacant retail spaces to generate revenue through costumes and decorations, highlighting the strategic importance of timing and advertising in seasonal retail. The discussion also addresses the inherent risks and the necessity for careful planning to optimize sales during crucial promotional periods.

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