#517: Where to Find The Right Audiences for Your Brand Stories With Rand Fishkin
Business of Story
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Targeting Audiences with Data Insights
This chapter explores the evolution of audience measurement through Clickstream data, emphasizing its role in understanding online user behavior. It highlights the significance of using tools like SparkToro to identify niche markets and tailor marketing strategies for small to medium-sized businesses, particularly in the e-commerce sector.
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