At McDonald's, Sweet (Cheap) Relief
Business Wars Daily
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Responding to Inflation: McDonald's $5 Value Meal and Industry Trends
Exploring how McDonald's $5 value meal promotion, supported by Coca-Cola, is addressing cost fatigue and foot traffic challenges amidst inflation. The chapter discusses the implementation hurdles faced by franchisees and the trend of other fast-food chains introducing affordable meal deals in response to inflation concerns.
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