The History of Strategy

I got a lot of attention in riting good strategy, bad strategy. People people said, thank god some boy finally called attention to this word smithing and nbloiation that people are calling strategy but it's not. There's a sort of temporal aspect as well, isn't there? Which i think i's part of the problem, is that you don't know if it's a good stracigy or not until you see what happens. And so mucha lo even good strategies fail. Bad strategys. We devolve in some sense, partly it's so easy to write and publish nowadays, compared to years and years ago.