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The New Theories of Tension and Desire
As a behavior scientist, how do you define a temptation? We're used to thinking of temptation as something that controls us from the outside. But what i think is really interesting are the new theories that are about temptation and desire. And they propose it's coming from inside our brain. It's not just that that cake looks good. No, it's that and this. we could think of these as forces that are in our life's bace at these choice points. That's exactly right. The grounded theory of cognition says is all about the sense, the sensory experiences that go with it,. and the meanings that go with them.