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HIBT Lab! Mark Cuban Cost Plus Drug Company: Mark Cuban

How I Built This with Guy Raz

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Navigating the Pharmaceutical Pricing Maze

This chapter explores the complexities of the pharmaceutical industry, focusing on the journey to understand high drug prices and the influential role of pharmacy benefit managers. It contrasts traditional pricing models with transparent practices, emphasizing a new approach aimed at reducing costs for consumers. The discussion also highlights the challenges faced by entrepreneurs in the market and innovative solutions that threaten to disrupt established pricing structures.

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