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Marketing Week Explores: B2B marketing and M&S’s ‘This is not just food’
Marketing Week
How to Get Results in Off Line Marketing?
There's a perception that b to be runs are much more shot here miss the much more bik chasing and immediate sale rather than long tim run building. Experts, an lesbine and peterfield, suggests that b to being runs, o balance ther bud 50 50, in terms of short and long tim. I think we are quite before now. Owhow have we split the strategy for now? And we come from a performance background, so when weenspando marketing, we need to see results. So whatever we put out there, we expect an immediate resultr some form of a shorter result. But if there's a long term halo effect, that's fantastic
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