Consultative sales
Startup to Last
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Enhancing User Engagement with New Features
This chapter focuses on the introduction of a new form feature within a CRM platform and strategies to encourage user adoption. It highlights the challenges of changing user behavior, the significance of single-user accounts, and various promotional efforts to boost feature usage. The discussion also emphasizes the role of automated communications, onboarding adaptations, and live interaction in improving user engagement and educational resources.
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