Interview: What advertising tells us about the economy
FEAR & GREED | Business News
00:00
How Sensitive Is Advertising to Changes in Business Sentiment?
When things get tough, do people keep spending on advertising because they want things to pick up? Or is it one of those items they tend to pull back on? It really depends in the category of business you are. I think what we probably see when things get really bad, there's some businesses that take it on and we'll try to spend their way out.
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