#20: How to Become More Customer-Centric (with Peter Fader, Co-Founder, Author and Keynote Speaker)
World's Greatest Business Thinkers
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Reading Habits and Customer Value Insights
In this chapter, the speakers explore their reading preferences, focusing on non-business books that shape their understanding of customer dynamics. They discuss the impact of perceived pricing on customer perception, emphasizing that a nominal fee can enhance perceived value and commitment.
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