The Growth of Digitally Native Brands

The digitally native brands and millennials exposure to those have really upped the ante for our core retail base that they've had to evolve their own business models. There's basically four areas that these retailers have been focused on in terms of partnering or acquiring with some of these disruptive startup brands. What these brands get, what the startups get is kind of immediate access to scale expertise, prowess, real estate, sourcing, marketing, supply chain,. A lot of bandwidth and heft that they don't necessarily have as a startup experience all on their own.