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#40 The dangers of building a business dependent on someone elses platform and why you should consider ignoring social media

The Sweaty Startup

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Yelp - Google's Primary Source of Traffic

Yelp and amazon depended on Google rankings to make money. They had no recurring ustomers, they had very little of any control. I give it three years or less until yelp is totally bankrupt, and five years until it's a distant memory. i believe that lee generation is next. People are tired of seeing home advisers, thumb tackan anges list sites that offer very little in the way of value.

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