01: How do you steal from a pirate?
Spotify: A Product Story
The Magic Trick of Spotify
Every product needs a magic trick. For spotifi that illusion was the illusion of having down loaded all of napser to your hard rive, instantly, accessible, for free. It's hard to overstate just how much the product itself and this magic trick mattered in convincing users, future employees and the rickod industry to take a chance on sportifi.
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