In this episode, I chat with Zach Wright from Reveal.ai, a B2B company specializing in market research and social listening. Zach shares insights on how he's leveraging short-form LinkedIn content to generate demand, achieving over 200,000 impressions in just 28 days with only 1,000 followers. We also discuss the power of podcasting as a content pillar, the importance of finding "content market fit," and strategies for turning product demonstrations into engaging social media content that resonates with your ideal customer profile (ICP).
Brought to you by...
Swell AI: Content Repurposing Powered by AI - https://www.swellai.com/
Drafthorse AI: AI-powered programmatic SEO for blog posts - https://www.drafthorseai.com/
Landing Cat: AI-Powered Programmatic SEO for eCommerce - https://www.landingcat.com/
Timestamps:
(00:00:04) Short-form video content on LinkedIn is currently experiencing massive organic reach potential.
(00:04:15) Combining entertaining content with product demonstrations can be an effective strategy for top-of-funnel marketing.
(00:10:23) Having a content creator on staff may become a necessary role for companies in the future.
(00:14:08) Podcasts can serve as both a content flywheel and an insights flywheel for businesses.
(00:27:41) Identifying winning content formats and creating repeatable processes is crucial for consistent marketing success.
Host Links
Personal email newsletter - https://investorupdate.beehiiv.com/subscribe
https://twitter.com/codyschneiderxx
https://www.linkedin.com/in/codyxschneider/
https://codyschneider.com/
https://inthepitpodcast.com/
Guest Links
https://www.linkedin.com/in/zachswright/
https://x.com/zachwrightsyft
https://www.getreveal.ai/
LandingCat: SEO for ecommerce - https://www.landingcat.com/
