Growing The Next Generation Of Strategists - Rodrigo Maroni, CSO WundermanThompson
Sweathead, A Strategy Podcast
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Strategy and Account Planning in the 1990s and 2000s
The four A's, the main industry body in the US, has an annual conference called Stratifist. It used to have 800 people, 1000 people, maybe more attending it. And then we had conferences in Brazil also like with hundreds of strategists getting together every year for like a whole day. Now that you said, I mean to one in Las Vegas in 1998 was a huge deal. Can you imagine like a thousand strategies in Las Vegas for a weekend? Yeah, those were big and then out of a sudden boom.
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