Shay Mitchell loves it when people approach her in public and ask about her luggage instead of a selfie. The multi-hyphenate founder never wanted her brand to be BÉIS by Shay Mitchell; she wanted her business to stand alone as a solution for customers. Mitchell is an actress, producer, entrepreneur, activist, mother, and author. She’s best known for her work on the hit show "Pretty Little Liars,” but has transitioned the Hollywood glitz for the boardroom blitz. Since 2017, she’s founded three companies: Amore & Vita Productions, BÉIS travel wear, and Onda canned sparkling tequila.

In this episode, you’ll learn:

Why the name play a huge part in BÉIS development
Mitchell’s philosophy of learning
Why she’s still a consumer first
About the lengthy sampling and design process for BÉIS
How BÉIS turned negative publicity into a viral pop-up event
Four ways to partner with talent for your business.
How Drake became Onda’s first and best customer
About Mitchell’s new upcoming travel show Thirst
If she’s ever returning to YouTube
And much more brand, business, and founder advice…

Click here to start your business for $1. You’ll get all-access foundr+, where you’ll find more in-depth, proven strategies from founders like our guest today and support and advice from our global community of 30,000 founders.

If you loved this conversation and learned something new, rate and review this episode.

Stay in touch with us, follow foundr on your favorite platform:

404

We couldn't find the chapter you were looking for.