Secret Leaders with Dan Murray-Serter & Chris Donnelly  cover image

The $1BN CEO who has beat Nike and Adidas in 9 years

Secret Leaders with Dan Murray-Serter & Chris Donnelly

CHAPTER

Navigating Competition and Creativity in Sports Business

This chapter explores the hurdles faced by a football business amid financial fair play regulations and competition with major brands like Adidas and Nike. It emphasizes the significance of storytelling, creative talent attraction, and strategic partnerships in overcoming challenges and fostering growth within the sports industry.

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