
The $1BN CEO who has beat Nike and Adidas in 9 years
Secret Leaders with Dan Murray-Serter & Chris Donnelly
Navigating Competition and Creativity in Sports Business
This chapter explores the hurdles faced by a football business amid financial fair play regulations and competition with major brands like Adidas and Nike. It emphasizes the significance of storytelling, creative talent attraction, and strategic partnerships in overcoming challenges and fostering growth within the sports industry.
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