How to Improve Your Idea in Think Bigger

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You're not ready to go out and prototype, create a minimum viable product. You have to still do the third eye test. And it's actually better to describe your idea verbally first. It might actually teach you something about what things, how ways in which you could edit your idea.

We speak with Sheena Iyengar, an expert in the science of choice. Iyengar provides practical steps for generating big ideas by drawing from recent advances in neuro- and cognitive sciences. She upends the myth that only a select few can come up with revolutionary ideas and offers an evidence-backed method for anyone looking to innovate and solve complex problems.

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