E125: Bold Creative Wins Where Budgets Can’t
OPERATORS
00:00
Navigating Profitability Challenges with Strategic Advertising
This chapter focuses on the profitability hurdles brands are expected to encounter in 2025 and presents Northbeam's benchmarks for better financial tracking. It highlights the need for brands to evaluate advertising success through profitability metrics, while also addressing the importance of brand identity in retail environments.
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