Airlines, Credit Insights, and the Grateful Dead's Marketing Genius

This chapter analyzes the financial performance of airlines like United and American Airlines, showcasing their revenue growth amid international demand and fuel price drops. It also examines Discover's concerning earnings report and regulatory challenges while reflecting on consumer resilience. The chapter concludes with a deep dive into the Grateful Dead’s marketing strategies, illustrating how their community-focused approach and innovative practices can inspire modern branding and business lessons.

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