2min chapter

How I Built This with Guy Raz cover image

HIBT Lab! Universal Standard: Polina Veksler

How I Built This with Guy Raz

CHAPTER

Is There a Future for Double Digit Sizing?

In the early days, and we still do this sometimes, is the way that we really ot new customers is by giving out free product. And those stomers untill other customers, which is also a hugely valuable marketing tool. The majority of what's still on offer for double digit sizing is still a fashion. We have seen a lot of brands entering the space and expanding their size range. I think there's still a long way to go.

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