Mediaocean CEO Bill Wise - building the operating system for advertising
"World of DaaS"
Navigating Modern Marketing and Advertising
This chapter explores the intricacies of advertising strategies in today's digital landscape, focusing on the impact of taxation, branding, and corporate positioning. It examines the resilience of linear television advertising amidst the rise of connected TV, alongside an analysis of the stock market influences on media companies. The discussion also highlights the evolving role of agencies in marketing, emphasizing the importance of data-driven decision-making in an increasingly fragmented market.
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